Australian Marketing Institute Awards for Excellence


Effective, well targeted, and cost effective mass communication is now the cornerstone of every successful real estate agency – particularly in tight economic conditions and increased customer service expectations. That’s why First National Real Estate created Utopia.

Utopia guarantees that First National estate agents and property managers never miss an opportunity to communicate information that is specifically targeted to the customer’s interests. Potential buyers are informed of new property listings that specifically meet their search criteria. If a property they’ve inspected is sold, or the price reduced, they’re also immediately advised of that changed circumstance. Tenants are informed of new vacancies and can even have the system identify properties where the landlord will consider pets – Pet Friendly.

The Australian Marketing Institute has recognised Utopia in its Relationship Marketing category, grating finalist status to the product. Winners will be announced in Melbourne on 13 October.

About First National Real Estate - Australian Property Blog
First National Real Estate is one of Australia's largest real estate brands with around 450 offices across Australia and New Zealand. For more information contact National Communications Manager, Stewart Bunn on 1800 032 332

One Response to Australian Marketing Institute Awards for Excellence

  1. Greg Reed says:

    Utopia is a sensational product – a sales person’s best friend.

    Once set up correctly this powerful software programme will automatically keep in touch with your customers – it’s easy, it’s simple to use and it’s fun.

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