First National Real Estate 2011 Convention

Hyatt Coolum, Queensland

First National Real Estate, Australia’s third largest real estate brand with over 450 offices throughout Australia and New Zealand, will hold its annual National Convention at Hyatt Coolum Queensland between 19 and 22 May 2011.

More than 500 Australian and New Zealand real estate agents are expected to attend the three day event that includes keynote presentations, training sessions and recreational events.
Hey Hey Its Saturday’s John Blackman will MC the Convention, an event that caps off six years of re-structuring and rebuilding that culminated in the roll-out of First National’s refreshed brand in 2010.

Keynote speaker Jim O’Brien, one of the highest profile police operatives in Australia, is the man who dismantled the major organised crime gangs whose existence spawned the popular television series – Underbelly. The business model he built holds great relevance to the exceptionally competitive world of real estate. Other speakers include James Castrission and Justin Jones who were the first kayakers to cross the mighty Tasman sea as well as Amanda Gore and Charlie Nelson.

First National Real Estate’s gathering momentum has not escaped the industry’s notice. The brand is increasingly seen as innovative, one that is rapidly expanding its demographic reach and the network is one of the few currently experiencing growth.

Following Business Review Weekly’s publication of the top 30 real estate brands in Australia, First National Real Estate was found to be number one at Inbound Marketing by independent analysts. With online marketing clearly dominating print media as a contemporary real estate marketing channel, First National’s preeminence represents a significant threat to the biggest real estate brands in the country.

In 2010, Australian Marketing Institute judges commended one of the network’s key relationship marketing technologies – Utopia – and, as early adopters of social networking, the network’s agents are breaking new ground and changing the way they interact with customers to generate business.

Trade displays are a central focus of First National Real Estate conventions and offer exhibitors the opportunity to expose products and services to an audience eager to seize upon leading edge technology and innovative marketing tools.

First National offers a range of trade display and sponsorship packages for the 2011 Coolum Convention and is noted by suppliers for the serious emphasis it places on the support and patronage of exhibitors.

Issued by: First National Real Estate
For further information contact Stewart Bunn, National Communications Manager,
First National Real Estate, on 0413 624 317