Housing Crash ‘Dead Certain’

Attention grabbing right?

This headline’s possibly coming next because, despite hysterical storylines and catch cries to date, the Australian housing market just stubbornly refuses to throw in the towel to Australia’s newspapers and admit it is 40 to 50 per cent overvalued.

RP Data Indices, due for release tomorrow, will show that although home values were down 2.1 per cent over the March quarter, month to month results show an improving trend after January with values in February down by -0.5% and March virtually flat at -0.2%. Watch them say the market’s ‘locked in the doldrums’.

And this follows one of the world’s strongest post-GFC property market performances? There must be something wrong.

Considering Australian housing stock levels are riding 68 per cent above average and the number of days it takes to sell a house have adjusted accordingly, it takes no genius to work out that it’s the homes that are being significantly discounted that are selling. That hits statistics hard, but even still, these results show resilience beyond mere luck.

With the market showing a virtually flat result for March, one wonders when, if ever, Australia will indulge itself momentarily and acknowledge the market’s fundamental strength. Look around, the streets are not exactly awash with overly confident Australians. The rapidly rising cost of living and a looming carbon tax have seen to that. Yet housing prices have managed to arrest their slide?

But the horror, doomsday headlines persist.

Michael Pascoe explains it succinctly – scary headlines get attention. ‘You attract more readers by shouting “You’re about to lose everything” than with a headline that suggests “It’s a nice day”’.

The Reserve Bank and Australian Prudential Regulation Authority have closely analysed the risk of a huge swathe of value being wiped from Australian homes and have convincingly, easily and overwhelmingly declared it unlikely.

Yet when rating agency, Fitch (who helped create the US sub-prime crisis) declared it would ‘stress test’ Australian banks because of our housing prices, it sounded like something must be desperately wrong to the vast majority of Australian newspapers – once again. It’s an all too familiar refrain.

It didn’t bother them that our banks’ housing exposure had already been tested by more credible authorities, or that our banks had already passed the best stress test of all with flying colours in 2007 – the Global Financial Crisis.

What Fitch found amounted to almost nothing. Still, it made an announcement for the sake of an announcement, about just one part of the market.

The claim? The number of Mortgage backed securities and low-doc loans where repayments are 30 days late has increased by 0.42 per cent. Yes, that’s right folks, less than half a percent. And, worse still, these people who are late with their payments haven’t defaulted. They’re just a little late.

Somehow, this bit of data was translated into one of the most outlandish pieces of spin yet produced by the doomsayers – ‘Home loan defaults continue to soar as more households crumble under financial stress and fail to make mortgage payments’ – drum roll, take a bow Herald Sun.

Stop the press.

The proportion of non-performing Australian mortgages is a tiny 0.7 per cent. Only one third of Australians have a mortgage. With such high levels of unencumbered property owned by Australians, the kind of spiraling housing crisis being experienced in the USA is virtually impossible to replicate here. And that’s before you consider the local shortage of supply, strong immigration, near full employment. But let’s not digress with mere facts like those.

When house prices enter a downward cycle, many Australians just choose not to sell their property, whether they have a mortgage or not. In America, and particularly as a result of the GFC, it has proven the reverse. Non-recourse loans encourage borrowers to abandon their property, return it to the bank, and escape the responsibility of repayments on a property no longer worth what was paid. After all, why stick around if there’s no legal requirement to do so?

This vicious cycle hurls a glut of properties onto an ever-growing real estate bonfire, prices being the sickening casualty.

See any similarity to Australia Fitch?

Following one of the worst years of natural disasters in living memory, quite a few Australians have been pre-occupied with recovery. At the same time, we’ve been on a much-lauded saving trend as well. So, while many of us are busy replacing more TVs, washing machines, cars, furniture and household belongings than normal in any given year, clearly the overwhelming majority have managed to meet mortgage obligations as well.

It would appear the worst is over for Australian economy.

Well-known and respected economic forecaster, Charlie Nelson recently said Household debt is no longer growing, credit card debt is growing sustainably and house prices have recovered from their 5% drop in the GFC.   Household savings ratios have been increasing since 2006 and more and more people feel they have no major financial concerns.  Willingness and ability to spend are increasing, especially among younger and older age groups.

With increased savings, Mr Nelson believes Australians will go back to spending, but not until their asset bases have recovered to pre GFC levels.  With regard to house prices, ‘Negative price commentary from the media does not help the situation’ says Charlie, ‘we need to be more realistic’ he says.  ‘House prices will stay steady and then gradually rise unless there is an increase in interest rates.  Australia does not have the structural faults of the US market and we are still 180,000 houses short in Australia’.

So, while the media gets on with selling newspapers and its never-ending ratings war, the real estate profession needs to get the message out that there is no housing bubble, no looming crisis, and that when the elephant in the room, uncertainty, moves on, more normal conditions will return.

Property Management Goes Digital

First National has launched the real estate industry’s first condition report App for the Apple iPad to 450 delegates at its Annual Convention being held in Coolum this week.

The user-friendly application, My Condition Reporter, is designed to make it simple for Property Managers to record the exact condition of rental properties at the beginning and the end of a tenancy and reduce the risk of disputes.

‘Accurate property condition reports are critical to the proper management of our customers’ investment properties’ said Dahlene Qama, First National Real Estate Network Property Manager.

‘Property Managers spend a great deal of time writing up reports, noting all the details that could be relevant when a lease expires. Our iPad App helps them to photographically record the property’s condition and link each photo to the relevant room.

‘This will mean enormous time-savings when our property managers return to their office and it also reduces the amount of paper used. However, the real time savings kick in when a tenant leaves and the My Condition Reporter record allows an instant “before and after” comparison, room by room, throughout the rental property.

First National Real Estate has configured the application to be fully compliant with all the various state legislation nationally.

‘We worked hard to make sure we met all the legislative requirements while keeping the App really user friendly’ said Ms Qama.  “My Condition Reporter is really intuitive, you do not need any training and it’s a free benefit for First National members”.  My Condition Reporter will be available outside First National on iTunes and direct from the network’.

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Issued by: First National Real Estate
For further information contact Stewart Bunn from National Communications Manager on 0413 624 317

Overcoming Obstacles Key To Success

Map of the Tasman Sea.

Image via Wikipedia

Media Release- 21 May 2011

Delegates at First National Real Estate’s Annual Convention, being held in Coolum this week, heard first hand the experiences of James Castrission and Justin Jones in the importance of overcoming obstacles in realising dreams.

James and Justin were the first adventurers to successfully navigate, by kayak, the Tasman Sea, from Australia to New Zealand, months after someone had died attempting the same journey.

“We hope our story of battling 100km an hour winds, ten metre waves and food and sleep deprivation will provide the First National delegates with some valuable insights that they will be able to take away with them and adopt in their every day personal and business lives,” James and Justin said.

“The most important lessons we learnt, the hard way, were that teamwork, planning and preparation including risk management strategies and a well executed plan are paramount in everything we do.

“To achieve your goals, always keep the big picture in sight.  A valuable piece of advice after what the property industry has had to face recently, especially in the light of the unsettling economic conditions and climactic turbulence.”

Justin and James, highly motivating and inspiring speakers, said the real estate industry had many parallels with due diligence and teamwork planning a hugely important role in finding the right product for the right person.

“It is so easy to lose track of the bigger picture when you’re swirling around in current whirlpools in the middle of the Tasman, battling 10 metre waves and 4m long sharks,” Justin and James said.

“Although not a matter of life and death,  it is the same with the real estate industry, where they also have to be vigilant against their own kinds of risks and threats.”

First National Real Estate Chief Executive Officer, Ray Ellis, said the network’s members were privileged to be hearing the secrets of James and Justin’s survival.

“Their inspirational journey provides great insight to the subjects of leadership, taking control of your life, challenging yourself mentally and physically, facing adversity and the strategic contingency planning required by such a mammoth task,” Mr Ellis said.

“When pushed to our limits, it is important to understand which boundaries we can push even further, what heights we can reach and what our personal parameters really are.  Very few are able to do this, and, as a network, we are honoured that two people who have done it are willing to share their experiences and learnings with us.

“We should all take a page from their book and who knows where we might end up – perhaps helping the government make decisions about the future of this great industry!”

James, at 29 years of age, has a Bachelor of Commerce and has worked as a consultant and analyst for a major international accounting firm.  He decided to make mountaineering, rock climbing, bushwalking and kayaking a focus of his life and has climbed some of the most challenging peaks in Australia and New Zealand, and walked some of the most breathtaking tracks in the world.

James Castrission and Justin Jones

Justin, at 27 years of age, completed an advanced science degree with Honours in Physiology at the University of New South Wales, before deciding against a life of academia and opting for one of adventure! Jonesy can also add documentary producer to his repertoire; having co-produced the Crossing the Ditch documentary which has recently won international acclaim.

James and Justin also shared a glimpse of their upcoming world first expedition down in Antarctica at the end of this year. “We are planning the first ever unsupported sled haul from the edge of Antarctica to the South Pole and back. No one has achieved this goal and we feel that we are the team to take this on.” Details on their next expedition can be found on our website; www.casandjonesy.com.au.

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Issued by: First National Real Estate

For further information contact Stewart Bunn, National Communications Manager, First National on 0413 624 317

We Can Help You Achieve Your Dreams

First National’s determined to show how hard we work to exceed your expectations.

In recent years, we’ve given the industry a poke in the eye, mocking the types of agents who give our industry a bad name via a series of adverts nominated for Cannes Television Advertising Awards.

Having re-built ourselves and launched our new brand, this new TV advert allows our own agents to step before the camera, revealing a little of the enthusiasm, drive, community spirit and wacky sense of humour that drives our organisation to be the best it can be.

Click the ‘Leave a comment’ link above and tell us what you think.

Foundation Of Success For Agents

Media Release 20 May 2011

Highly effective communications, teamwork and leadership are the three principles for foundations of success for any endeavour, high profile police operative, Jim O’Brien told 450 plus member delegates at First National Real Estate’s Annual Convention, being held in Coolum this week.

Mr O’Brien, the officer in charge of the ‘Underbelly’ Purana Task Force, told the Convention attendees that there were strong analogies between running a policing business and running a real estate practice.

“The same practices apply and whatever the endeavour, effective, well-executed business practices will overcome resource disparity every time,” Mr O’Brien said.

“Planning and flexibility are integral to any success.  Effective leadership, teamwork, and task maintenance are all reliant on well executed communication strategies and plans.”

In addressing the delegates, Mr O’Brien’s presentation brought home the importance of being proactive and not relying on other factors to dictate our futures.

“The questions raised by running successful organised crime investigations are many,” Mr O’Brien said.

“Do we as a community confront the issues and protect our children and communities? Or do we wait in apathy for the next installments of Underbelly – a dramatised and romanticised television series that we as a society seem all too ready to devour?”

First National Real Estate members were quick to apply this type of questioning to the Australian property market in general.

“Do we, as an industry, confront the issues facing the Australian property market and protect the rights of home owners, buyers and sellers or do we wait for the government to continue making a mess of planning and approval processes and procedures, and unfair taxes,” First National Real Estate CEO, Mr Ray Ellis said.

“Mr O’Brien has certainly provided some solid foundations on which we could approach our submissions to government for real estate industry representatives to have a greater say in what happens to this country’s property market in the future.”

Mr O’Brien was a member of the Victoria Police for more than 30 years, directing and supervising investigative duties at Divisional, Squad, Task Force and National Crime Authority levels. He holds a graduate certificate in Applied Management, is a graduate of the Australian Federal Police Management of Serious Crime Course and the United States Drug Enforcement Administration Drug Unit Commanders and Advanced Money Laundering Courses.  After leaving the police force, Mr O’Brien took up a national security role in private enterprise.

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Issued by: First National Real Estate

For further information contact Stewart Bunn, National Communications Manager, First National on 0413 624 317

Ox Gets Cooking At Coolum

Media Release – 19 May 2011

Media personality and star retired Demons footballer David Schwarz felt the heat last night at First National Real Estate’s Annual Convention, being held in Coolum.  A dinner for more than 150 new members, advocates and sponsors was surprised by a “masterchef” style cooking competition.  Schwarz was surprised to be picked from the crowd “this was the last thing I expected.  I came to Coolum to speak as a footballer and the next thing I know I am making crepes suzette”.

David Schwarz

Media personality John Blackman drew contestants’ names from a hat and then the lucky winners were walked blindfold behind what guests thought was the stage backdrop.  The curtains drew back and the diners were amazed to see 10 professional cooking stations circled around a central table laden with ingredients.  Competitors donned First National aprons and chefs’ caps and armed with recipes, were given 30 minutes to prepare and plate crepes suzette.  “Here I was rushing for ingredients and

I was not even sure what they were!” said Schwarz.  “Ingredients were not labeled so we had to smell or taste them to make sure what they were and then it was on!  I thought I knew about performing, but cooking in front of an audience was scarier than playing in front of a full crowd at the MCG”.

Judged by executive Hyatt Coolum chefs, the final results ranged from excellent through to edible said John Blackman.  “Everyone tried hard, but maybe crepes are not everyone’s forte” said John.  Although he considers himself a dab hand in the kitchen at home, Schwarz did not win the competition.  “The kids love my pancakes at home, but crepes are obviously a step too far” he said.

Almost 500 delegates of the growing First National network are meeting at Coolum for three days of inspirational speakers, planning and team building.
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Issued by: First National Real Estate

For further information contact Stewart Bunn, National Communications Manager, First National on 0413 624 317

Wake Up Call For Aussie Agents

Media Release 19 May 2011

Real estate agents need to wake up to what really matters to realise their own potential, according to communications and performance expert, Amanda Gore.

Ms Gore, in addressing more than 450 delegates at the First National Real Estate Annual Convention being held in Coolum this week, was invited to speak about the emotional intelligence that makes people more successful at work and home.

Ms Gore said lives are often ruled unconsciously by fear, which needs to be faced head on and eradicated so that they can go on to realise and achieve their full potential.

“Real estate is all about sales, relationships and resilience,” Ms Gore said.

“Fear can often get in the way of maximising sales, forging long lasting and meaningful relationships and strengthening our resilience.

“But, by waking up to what really matters and facing these fears, we have available at our fingertips the latest science, information and techniques to show us how to be better at basically everything we do, and enjoy it more.”

Ms Gore told the First National delegates that ‘joy’ was fundamental to success.

“There are 12 pillars of joy and positive psychology tells us that they are critical for us to really feel great every day.  That applies to everything and everyone,” Ms Gore said.

“There is also a magic ratio for flourishing in business and in personal relationships – the five to one ratio.

“We need five positive experiences, interactions or comments to every negative one we receive.

“It’s one of the key things required for the workplace and you to flourish.”

Ms Gore’s philosophy is based on the premise that stories we tell ourselves are determined by our perceptions and form the basis of our beliefs.

Epigenetics tells us that our beliefs will turn genes on or off, and that our belief in our own ability is a better predictor of success than our actual skill level.

“The latest field of psychology, positive psychology, shows us that having a ratio of five positive to one negative experiences or conversations or interactions will change our lives from ordinary to flourishing.

“This conference is about waking up to what really matters in life, and it is not facts and figures.  It is feelings, the stories we tell ourselves and what we believe about ourselves, our jobs and others.”

Ms Gore is a recognised expert on joy and being connected, and is the author of five books and several DVDs and training programs, with a bachelor degree in physiotherapy, a major in psychology and expertise in neuroscience, ergonomics, group dynamics, stress management, neurolinguistics and emotional intelligence.

Throughout the network’s National Convention week, First National Real Estate members are exposed to a host of speakers and experts from across the country on how they can become better real estate agents and more effective members of their network and their communities.

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Issued by: First National Real Estate

For further information contact Stewart Bunn, National Communications Manager, First National on 0413 624 317

RBA Should Set Sail For Real Estate Hope

Media Release 18 May 2011

Charlie Nelson

“It would be good if the Reserve Bank took a long holiday, preferably cutting interest rates before they set sail.”  That’s the advice of well-known and respected economic forecaster, Charlie Nelson who will be speaking to delegates at First National Real Estate’s Annual Convention, being held in Coolum.

Mr Nelson will be presenting on the implications of consumer spending on the real estate industry in 2011 and beyond, by exploring the real reasons behind current poor retail sales figures, the true state of Australia’s economy and identifying the key factors driving recent trends as well as discuss the future outlook.

“There has been talk of a new consumer frugality plus concerns about rising interest rates, and motor fuel and electricity prices,” Mr Nelson said.

“But are these the real reasons for what is happening on the economic landscape at the moment.

“And while it would be great if the Reserve Bank took a small vacation, it is highly unlikely this will happen and interest rates are only one factor cramping consumer discretionary spending power.

Retailers have been hit by a perfect storm and the real estate market is suffering a downturn.

“Now is the time to step back and look at whether this is a permanent new state, or is there hope for the future?”

Mr Nelson uses advanced modeling techniques along with empirical research into market behavior to create his forecasts.

“Understanding the consumer mind set, and how it is changing, is vital for managing any business which sells goods and services to consumers,” Mr Nelson told delegates.

“An open-minded approach to understanding behavior guides the specification of all our models, which is what makes our research so accurate and meaningful.”

Mr Nelson’s forecasting models have a remarkable track record for accuracy, despite being often contrary to conventional wisdom.  His model of retail spending has consistently correctly picked turning points in growth and his forecasts in other industries have also consistently been accurate, often well ahead of others.

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Issued by: First National Real Estate

For further information contact Stewart Bunn, National Communications Manager, First National on 1800 032 332 or 0413 624 317

Budget Does Nothing To Allay Real Estate Fears

Media Release 11 May 2011

First National Real Estate, a network with over 450 offices throughout Australia and New Zealand, says the Australian Federal Budget provides no measures to address issues facing the Australian property market. It fails to tackle government obstacles faced by developers, the shortage of land releases, excessive taxation on new housing or the fears surrounding a climate of rising interest rates.

Chief Executive Ray Ellis said doing nothing to remove government impediments to development would assure that housing affordability only continues to worsen.

‘The Federal Treasurer continues to ignore calls to reform inefficient taxes like stamp duty and does not understand talking about ending negative gearing will effect the very working families this government has sworn to protect’ said Mr Ellis.

‘Investors have been slow to return to the property market and ending negative gearing or adding investment property exit taxes, as the Treasurer has suggested, will see them leave the market, possibly for good. The shortage of investment property ownership is already showing up directly in rapidly rising rents. Rents have surged by 7.6 per cent in New South Wales and by 6.5 per cent in Victoria in the year to March. That hits the people hard who can least afford it, working families who rent’.

First National Real Estate indicated that with expectations of falling unemployment, not enough is being done to curb inflation or wages growth. This is likely to force the Reserve Bank’s hand on interest rates sooner, further damaging investment in a climate where the rising value of the Australian dollar is encouraging offshore investment.

‘Without decisive action to coordinate government authorities, we are no closer to solving the supply problems that force up housing prices and lock out young buyers. Without incentives for investors, we are no closer to improving the supply of more affordable rental properties. With a Reserve Bank with a finger on the trigger for the next rate rise, we see trouble for the one in ten mortgage holders who say they will not be able to make their repayments if interest rates rise by another quarter of a per cent’ said Mr Ellis.

Issued by: First National Real Estate

For further information,
National Communications Manager, Stewart Bunn, 1800 032 332

Sold On Social Media

21 High Street, Wyee Point (NSW)

Media Release: 6 May 2011

First National Real Estate Lakeshores on Sydney’s Central Coast today announced that it has completed its first sale to a buyer originating from Facebook. The estate agency operates a Facebook page with over 200 active followers and regularly posts updates about new listings, sales, competitions, interest rate movements and community events.

The Facebook sale occurred when a buyer who was looking in a different area engaged in an online conversation with First National Lakeshores Principal, Mark Millington, about the upcoming weekend and the inspections she had planned.

Mr Millington indicated that although he was aware her preference was for a property further south of the Mannering Park/Summerland Point area, he had wanted to share a property in Wyee Point that ‘was one of his favourites at the moment’.

‘It was exactly the kind of house we were looking for but because my partner commutes to Sydney on a daily basis, we didn’t want to buy quite so far north on the Central Coast’ says Christina Haak.

‘But the house looked gorgeous and when Mark pointed out that there was a freeway on-ramp at Morisett and that the current home’s owners also commuted to Sydney, we decided it was worth taking a look’.

After multiple messages back and forth, the couple first met Mr Millington face to face at the Wyee Point property when they inspected it. Following negotiations, they purchased the property.

‘The social media phenomenon has become an important component of real estate marketing in recent years but many real estate agencies have failed to grasp its true value’ says First National Lakeshores Principal, Mark Millington.

‘To ignore the opportunities it presents is to cut off people selling their homes from a vast pool of potential buyers. That’s crazy. There’s a whole community of people using Facebook and other forms of social media to get in contact with each other and share information. Agents need to make sure they are accessible via social media and must be prepared to engage with consumers on their terms.

‘That means when the customer is ready and that’s often not until they’ve made several enquiries via the Internet or via text messages on their mobile phone.

Over 10 million Australians now have a Facebook page and the website has become the most visited on the Internet. Often considered a communication medium used only by young people, Facebook has lately seen its usage by senior citizens and over 55 year olds increase by over 500 per cent.

Mr Millington is additionally a Director of the First National Real Estate cooperative and is responsible for the technology portfolio of the 450-office network across Australia and New Zealand.

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Issued by First National Real Estate.
For more information, contact:

National Communications Manager, Stewart Bunn on 1800 032 332

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