Warm Up Winter Buyers

Media Release – 28 July 2011

Selling your home can be nerve-racking, and with the number of days properties are on the market having lengthened this year, First National Real Estate Communications Manager Stewart Bunn has some simple tips to make sure your property stays on the boil during winter, and reduce any associated stress.

“The value of a property is mainly determined by its location, size and suitability to the buyer,” Mr Bunn said.

“But there are things that a seller can do to maximise the value of the property, particularly in terms of its presentation, even if the weather is cold and things look a bit dull and gray.

“I mean, when someone wants to impress, they go all out to make themselves look and sound good, no matter what the weather is doing – it’s no different with the property you want to sell.

“It’s all about making a good impression and while it’s true that there will be fewer buyers in winter, it also means there will be less competition and less stock.”

According to Mr Bunn, the most important tip is to appoint a well-respected, reputable and trustworthy real estate agent.

“Agents have a duty to achieve the best price for their clients, keep their finger on the pulse of the market and keep their clients educated and informed about current market dynamics,” Mr Bunn said.

“We are encouraging our agents to think creatively and strategically to shorten the number of days listings are on the market and maximise the price of their clients’ properties, including updating photography, remaining positive and upbeat, using all the leading edge marketing tools such as social media and buyer matching technologies, to make sure everything is being done to get the seller the best achievable price.

“Using an agent also offers security, acting as a barrier or deterrent to buyers who are not really serious about the property or who wish to make unrealistic offers for the property.  Most of all, many First National agents offer the additional protection of ISO 9001 Quality Assurance accreditation.”

Winter makes staging your home, the concept of showcasing its best, more important to securing top value for your property.  Mr Bunn says putting in a little effort will make the world of difference.

“A well-presented house is likely to achieve its selling price more readily than an untidy, unsightly and unkempt property that has obviously not been well-cared for or maintained,” Mr Bunn said.

“That’s why it’s important to make sure the owner does everything they can to make the property look good and that it is always presented in as pristine condition as possible.”

Here are a few things that Mr Bunn says can be easily undertaken and are affordable:

  • Paint a few feature walls to create visual impact.  Consider using the services of an interior decorator for a quick consultation and some ideas.
  • Add a few personal touches like family photos and memorabilia around the place to give that ‘homey’ feel
  • Keep lights on during inspections to brighten the atmosphere and make sure curtains, shutters and blinds are open – letting in as much natural light as possible as well as make rooms feel much more spacious.
  • Make sure everything is clean including windows, both inside and out, and light fittings.
  • Place some flowers in vases to liven things up a bit, and even consider spraying some quality fragrance around (but not too much!)
  • Turn on heaters or light fires so that the temperature inside the home is comfortable, inviting the buyer to linger longer, especially on cold days.

Mr Bunn said another key tip is that sellers should always try to keep in mind who they are selling to, just like any other product that is for sale.

“At the end of the day, the seller should put themselves in the place of the buyer, think about what would they look for and make sure their home delivers as best as it can,” Mr Bunn said.

“That’s what we do here at First National Real Estate.  We think of our clients and put them first, because that’s what we would like if we were their clients.”

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For further information contact Stewart Bunn, National Communications Manager, First National Real Estate, on 1800 032 332

Heartfelt thanks for Hawks Nest Project

First National Hawks Nest principal, Mick Rumble

A heartfelt thanks has been personally delivered by the Westmead Medical Research Foundation’s Hawks Nest Project to the people who support the initiative.

Made possible by businesses like First National Real Estate Hawks Nest, Guildford Leagues and members of the community who generously donate their rental homes to the cause, the Hawks Nest Project provides families who are experiencing terrible hardship and pain, through sickness, the opportunity to take a break from their medical routines and treatments and spend time away as a family in the beautiful surrounds of Hawks Nest.

At a special presentation hosted by First National Hawks Nest owner, Mick Rumble, Gail Ladner and Belinda Szafraniec from Westmead Medical Research Foundation, were joined by several of the projects supporters, including senior staff specialist from Palliative Care at Westmead Hospital, Dr Phillip Lee and local property owners.

To acknowledge the importance of the project and to thank those that make it possible, Belinda and Gail presented First National Hawks Nest with a plaque recognising their continued support and flowers and certificates of thanks to the property owners who generously donate their homes.

Clayton Resident Wins Free Fuel For A Year

Left to right: Principal Mr Tom Ngo, Thanh Dong, First National Executive Brendan Dewar

First National Real Estate recently ran a competition throughout Victoria where homeowners could win a free year’s supply of fuel from Caltex. The competition attracted more than 7000 entries and the lucky winner drawn was Thanh Dong from Clayton South.

‘With the cost of living rising so rapidly, we knew that somebody would love the idea of winning free fuel’ said Tom Ngo from First National Clayton in Victoria.

‘When we contacted Thanh, he couldn’t believe he’d won’.

With interest rates expected to rise again, possibly next month, the cost of home ownership will increase. However, the winner of First National’s competition will certainly enjoy a considerable weight being lifted from their budget by not having to pay for fuel for a year.

‘We’re certain this will be a great boost to Thanh’s family budget this year’ said Mr Ngo.

Recycle Your Old Mobiles With First National

Media Release – 21 June 2011

The Official Recycling Programme of the Mobile Phone Industry

Mobile phone users will now be able to recycle their old mobile phones and accessories at more than 450 First National branches around the country.

The First National Real Estate network today announced that customers will be able to drop off their old mobile phones, batteries, accessories and chargers at their nearest First National branch.   As an extension to its energy efficiency and sustainability drive, First National has partnered with MobileMuster, the official recycling program of the mobile phone industry to support its Old phones, more trees campaign.

‘Old phones, more trees’ is a joint initiative between MobileMuster and Landcare Australia, to collect more than 250,000 handsets and plant up to 25,000 seedlings to regenerate Australia’s coastline between now and 30 September.

“First National is calling on our 450 plus members and their local communities to recycle their old mobile phones and accessories before the end of September to help plant more trees along our coastline,” First National Real Estate CEO, Mr Ray Ellis, said.

“If each of our offices recycled their old mobiles First National together could recycle as many as 7,500 mobile phones a year from our staff alone. With 70 per cent of Australians having at least one old mobile sitting in a cupboard at home, we could potentially help recycle millions of phones and help reduce this country’s carbon footprint.”

Mr Ellis said as leaders in real estate, First National also wanted to take the lead on matters affecting communities in which its members live and work.

“Our members pride themselves on giving back to their communities and by helping to collect mobile phones for recycling so that more trees can be planted is just another way for them to do that.

“As an industry that is so reliant on both mobile phones and cars, we felt we should do our part to help reduce our carbon footprint,” Mr Ellis said.

According to Rose Read, MobileMuster Manager, Recycling, Australians have about 19 million old and unused mobile phones sitting at home.

“The greenhouse gases that could be avoided if Australians recycled all their old, unused phones would be the same as planting 100,000 trees or taking more than 6,000 cars off the road,” Ms Read said.

If all the unused or broken mobile phones hidden in desks and drawers across Australia were handed in, including those of First National’s own staff, they could be recycled to produce 185,000 plastic fence posts, enough to build a fence from Melbourne to Sydney.

Since MobileMuster began in 1999 it has collected 806 tonnes of old mobile phones, batteries and accessories, recycling over 90 per cent of the materials in them and keeping them out of landfill.

To find your nearest First National / MobileMuster collection point for mobile phone recycling go to www.mobilemuster.com.au or call 1300 730 070.

Issued by: First National Real Estate
For further information contact:
Ray Ellis, CEO, First National Real Estate, on (03) 9418 9129, or
Rose Read, Manager Recycling, MobileMuster, on (02) 8920 3555 or 0418 216 364

Belrose Winner To ‘Pimp’ Her Property

Media Release – 17 June 2011

First National Real Estate Manly today announced that a Northern Beaches resident had won First National’s ‘Pimp Your Property’ competition for a Dulux home re-paint worth up to $10,000.

‘Australians just love home ownership and there’s a huge amount of interest in making improvements in order to maximise capital growth. But the last thing people want to do in their spare time is paint their house’ Ben Daniel, principal from First National Manly said.

‘In a sense, we all prosper by riding on the back of our property renovations so we took a tongue in cheek view in the naming of this home re-painting competition’.

Belrose resident Sandra Armstrong, who, coincidentally, once worked with Mr Daniel in another organisation, became aware of the competition through the agency’s online marketing and entered via First National Manly’s website.

‘As registrations for the competition began pouring in, I noticed Sandra’s name in the list of people who had entered via our website’ said Mr Daniel.

‘I rang her up and joked that she had won the competition back in March but when I received a phone call from our head office in Melbourne last week saying that a Ms Armstrong was New South Wales’ winning entry, the joke was on me’ said Mr Daniel.

‘I couldn’t believe it, but then neither could Sandra when a rang her again to tell her that this time, that she really had won the competition and would be receiving a re-paint to the value of $10,000.’

Sandra and her partner visited First National Manly to receive their official prize notification and arrangements are now being made for a consultation to the value of $1000 with a Dulux Colour Consultant, to be followed up shortly afterwards with the home re-paint to the value of $9000.

Should You Fence Yourself In At Tax Time?

If you look out of your investment property’s windows, whose fence are you viewing, and do you like it?

Before end of financial year, investors should give their property a quick inspection to see whether there’s any tax effective improvements that can be made. Fences are certainly one of those often overlooked areas and, like most property owners, you probably inherited your fencing when you bought the property and the previous owners may have even inherited it from the owners before them.

Like a well-landscaped front garden or entrance to the home, good fencing contributes to the immediate first impression someone has of your property. It also broadens the appeal of your property to tenants, making it appealing to families with children and/or pets. And, contrary to popular opinion, tenants with pets often make excellent, long-term lessees. But upgrading or putting in fencing often gets neglected because it isn’t a priority, involves dealing with the neighbours, or, it’s just one more expensive renovation.

While fencing can serve a number of practical purposes, such as keeping pets in and intruders and traffic noise out, it can also add to the appeal of a home, enhancing privacy or a home’s design features. But apart from the front garden or entrance, fences usually sit on boundaries shared with neighbours and, sometimes, that can be where the hard work starts.

Many people put off or delay improving fencing because it does involve consultation and negotiation with neighbours. However, provided the fencing you plan to install is in line with local council requirements in terms of height and design, obtaining support and approval from neighbours is not difficult, particularly if the new fencing will improve the look and value of their home as well as yours.

First National Real Estate’s tips for hassle-free, good-looking fencing include:

  • What is the fencing meant to achieve? Do you want to keep traffic noise out, or prevent curious passers-by from looking in? Is it part of an overall garden landscape or simply a barrier to stop the dog running onto the road? Defining exactly what it is you want fencing to achieve is the important starting point. From there, you can begin to plan next steps.
  • Consider the design. Coming up to a property, fencing immediately catches your eye. If it doesn’t complement the house, it can look awful. There are now as many fence designs and materials to choose from as any other home fixture or fitting, from the traditional picket fence, to steel, aluminium and reinforced glass. As with any renovation do your homework, considering the history and character of your home and streetscape. Choose a style that is in keeping with this, and that actually works to improve the look of your home.
  • Check regulations. Call your local council to check what approvals are needed – these will largely depend on the height of the planned fence, building materials and whether it cuts across the views of neighbours or traffic. Also check the limits of your property line, and exactly where you are able to build. This is simple if you’re replacing existing fencing but very important to check if you’re installing new fencing.
  • Talk to your neighbours. This can often be surprisingly straightforward. Most local government authorities have pretty clear rules about what neighbours should contribute to new fencing on a joint property line, and when. This is particularly true when old fencing is being repaired or replaced because it has become unsightly or unsafe. However, if you want to put up expensive new fencing, as opposed to functional fencing, you may need to bear the cost yourself. As well, you will need to consider how the fencing is going to look from your neighbour’s side.
  • Build to last. Style and materials should depend on the overall design of the house and garden, but it is worthwhile building in longevity to your new fencing. Brick and cement fences work well with more modern houses and will last longer than timber, but will also cost more, Mr Bunn said. On the other hand, timber fences are more affordable and can add character to older homes. But it is important to treat timber against rot, termites and the elements, to ensure it lasts as long as possible. Cheaper paling fences work well for areas where appearance is not a priority.
  • Gates. One of the most important considerations in the fencing design is how cars and people will enter and exit the property. Gates need to match the style of fence you choose. If you’re building a fence for security, you obviously want strong gates with good locks. If you’re building a picket fence around a Victorian cottage, you need to consider how the gate will open into the garden, and create an appropriate entrance. Whatever you choose, it’s important to spend money on quality hinges, fasteners and supports, or the gate will become difficult to open.

Investors Gear Up For Tax Time

Media Release – 7 June 2011

Tax time is just around the corner, and according to First National Real Estate Communications Manager, Stewart Bunn, the key to maximising tax deductions for property investments is organisation and planning.

“At the end of the day, like any form of investment, keeping track of what is happening with your investment and its incomings and outgoings is what it is all about,” Mr Bunn said.

“Keeping receipts to prove your deductions and demonstrate why the expense was incurred is key to deriving assessable income.

“Preparing a depreciation schedule is also a legitimate way to claim tax deductions and if it is done by a qualified quantity surveyor, their costs are also tax deductible.”

Mr Bunn said that tax time should serve as a reminder for landlords to carry out property and pest inspections on their properties.

“This ensures any work required is carried out before the end of the financial year, and can then be claimed as an investment expense,” Mr Bunn said.

“And if the investor purchases any fixtures and fittings costing less than the specific amount set by the tax office, they can claim an immediate tax deduction.

“In addition, the investor may be eligible for a deduction for depreciation on the cost of improvement by a previous owner, provided items are identifiable and itemised in a depreciation schedule.”
According to Mr Bunn there are also financial tips investors should consider.

“This could include writing off borrowing costs over five years or the term of the loan, or self managed super funds borrowing to invest as well as prepaying interest against factors like anticipated future income, interest rates and cash flow impacts,” Mr Bunn said.

Investors are encouraged to seek the services of a qualified and trusted financial advisor “A financial adviser will understand the best options for property investors and their individual financial circumstances.”

Property investment offers the potential for good returns and long-term financial gains, but maximising the tax benefits of this type of investment ensures it works to its fullest advantage.

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Issued by: First National Real Estate
National Communications Manager, Stewart Bunn from First National Real Estate on
1800 032 332 or 0413 624 317

Real Estate Sacrificed on Alter of Mining Boom

Speaking at the recent First National convention in Coolum, well-known and respected economic forecaster, Charlie Nelson said it appeared as if the government and reserve bank had put all their eggs in the mining basket and the housing industry, amongst others, could wither.  “The real estate industry is being sacrificed on the altar of the resources boom” said Charlie, “if the Reserve Bank have got this wrong, we are all in trouble”.

The economic outlook is far from a consensus view with economists predicting growth anywhere between 3 and 5%.  The minutes of the latest Reserve Bank meeting predict underlying inflation being above 3% within the next 3 years which is the top of the target band.  The RBA says interest rates will need to rise to rein in inflation.  Interest payments as a proportion of disposable income have risen to warning levels and still rising.

But there is some light at the end of the tunnel.  It would appear the worst is over for Australian economy, household debt is no longer growing, credit card debt is growing sustainably and house prices have recovered from their 5% drop in the GFC.   Household savings ratios have been increasing since 2006 and more and more people feel they have no major financial concerns.  Willingness and ability to spend are increasing, especially among younger and older age groups.

With increased savings, Charlie believes Australians will go back to spending, but not until their asset bases have recovered to pre GFC levels.  With regard to house prices, “Negative price commentary from the media does not help the situation” says Charlie, “we need to be more realistic” he says.  “House prices will stay steady and then gradually rise unless there is an increase in interest rates.  Australia does not have the structural faults of the US market and we are still 180,000 houses short in Australia”.

Charlie believes some of the new austerity will continue to have effect.  “Consumers will be looking for houses closer to railways and with greater energy efficiency” says Charlie, “the new rules around self managed superannuation will also release funds for property investment.  But all of this could be undone by poor government policy in the future.  Real estate investors are always happy to ride the waves but they need to ride out the storms as well.”

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