Spring into action

Media Release – 31 August 2011

As spring settles in, home owners’ thoughts start to turn to selling in the hope of capitalising on the atmosphere of optimism that comes with the new season – but they may be a little bit over-optimistic given current market conditions says First National Real Estate National Communications Manager, Stewart Bunn.

“Spring is traditionally considered the peak season for the property market, but the current market dynamics and sheer volume of homes for sale will make maximising your sale price more challenging this year,” Mr Bunn said.

“But there are things home owners can do to prepare their homes for sale and ensure they have the best chance of successfully marketing their property.”

According to Mr Bunn, the top tip to maximise the property’s value is to choose a good agent.

“An agent that can be trusted and has strong local knowledge and experience is essential when selling a property and can mean a difference of thousands of dollars to the resulting sale price,” Mr Bunn said.

“Discuss with potential agents their proposed strategies for marketing and look for ones that consider the full range of tools available including local newspapers, popular real estate websites, social media such as facebook and twitter as well as other eMarketing tools like SMS/MMS.

“And see how open they are to seeking your input for developing enticing signboards and quality brochures.”

Another key tip Mr Bunn said is to research what your property will be competing with and be realistic.

“It will be critical this spring to set a reasonable asking price because buyers are certainly out there but they are ultra price-sensitive right now.  Agents know what properties are selling for in your area and are experienced at gauging which way the market is turning. They can help you determine the ideal target range,” Mr Bunn said.

On a more practical level, Mr Bunn advises looking at the property, with objective eyes and seeing what can easily and readily be done to improve its prospects.

“A simple lick of paint, spring clean, tidy up around the place will go a long way to making a good impression,” Mr Bunn said.

“Mow the lawns, trim the hedges and dig over garden beds, just to start with.

“Look at cleaning the windows, both inside and out, and sweep driveways to help create a neat, tidy, polished appearance.”

Mr Bunn said there are some little ‘extras’ that can be done beyond the usual interior cleaning.

“Making sure there are fresh flowers inside the home and let in lots of natural light to really brighten up rooms,” Mr Bunn said.

“For those with pets, where possible remove them during inspections and create a nice ambience by playing soft, tuneful background music to create a more homely feel.

“Lastly, make sure you revamp and repair where necessary.  Pay most attention to the main living and sleeping areas like the kitchen, family, room, bathroom and bedrooms.”

In a slow market, or tough selling climate, eliciting a strong emotional response to your home from potential buyers is vital – and these tips are designed to assist vendors make that connection.

For further information contact Stewart Bunn, National Communications Manager, First National Real Estate, on 0413 624 317

What’s currently the best opportunity for investors – units or houses?

National Communications Manager, Stewart Bunn

Units are currently producing better yields than houses, right across Australia.

They’re also performing better in terms of capital growth, the only exceptions occurring in Adelaide and Darwin.

However, the one certainty is that this will not always be the case. Real estate should be considered a long-term investment and is cyclical by nature, so, while the current trend is toward inner city unit investment, there are significant house buying opportunities in the other parts of the country where strong capital gains will be seen in the future.

The value of Brisbane houses, for instance, fell five per cent in the March quarter and Perth houses fell 3.7 per cent in the same period.

Savvy investors split their investment strategy across both houses and units so that in the long term, they benefit from both changes in fashion and the market’s ups and downs.

New appointment a step forward for First National

National Property & Marketing Manager, Amanda Kohler

Media Release – 25 August 2011

Amanda Kohler has been appointed First National Real Estate’s new National Property and Marketing Manager.

“Amanda’s exceptional combination of property management and marketing skill is ideally suited to this newly created position within the network,” Mr Ray Ellis, CEO of First National Real Estate said.

“In addition, she brings a wealth of international and national experience that will be of enormous benefit to our members.”

Amanda said she was looking forward to the challenges of her new role, which enables her to make full use of her love of property management, experience in marketing and knowledge of global real estate markets.

“After having been in the industry for more than 15 years and running my own business for three of those, recruiting and temping for the real estate industry, I think this role embodies my expertise in a unique way,” Amanda said.

“I am really looking forward to making a difference to the members as well as our customers and I know I will bring to the table some diverse thoughts and strategies for the next growth phase of Australia’s largest independent network.”

Amanda has spent 11 years in property management and 4 in sales, and most recently as the Victorian State Manager for the largest utility connection company in Australia, a loyal and valued alliance partner of First National Real Estate.

She is a licensed agent and has worked for property agencies in London and Poland.  While working for one English agency as Sales and Acquisitions Manager, she started its Sales & Marketing and Property Management Departments.

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Issued by: First National Real Estate
For further information contact Stewart Bunn, National Communications Manager, First National Real Estate on 0413 624 317

Will it be harder to sell this spring?

With spring a little over a week and a half away, agents could be forgiven for wondering just what kind of market we’re heading into. Traditionally the time for a resurgence of listings and sales, homeowners have been told not to bet on the Reserve Bank cutting interest rates, amid warnings of a property price crash by Christmas.

It seems the goal posts for the predicted property market crash keep moving.

Back in 2008 during the GFC, Australian property prices were supposed to crash by up to 40 per cent, just as they did in the USA and UK. Then, when prices rose, it was predicted there would be serious falls in 2009. Some said 10 per cent, others 20 per cent, and then Professor Stephen Keen chimed in with his now famous prediction of 40 per cent. The bidding war has continued, reaching predictions of a 60 per cent fall a few weeks ago.

None of this has happened yet the warnings from international economists continue to roll in.

For a moment it recently appeared as though the Reserve Bank might cut interest rates, but high inflation remains one of its primary concerns. The major banks have responded to the current crisis of confidence by sharpening their pencils but with international borrowing costs on the rise, this trend is unlikely to continue.

Despite the predictions of many analysts being patently wrong, major newspapers continue to add to their credibility by airing their views.

Three months ago, Fitch Ratings (US) reported mortgage arrears had shown a 30 per cent increase in the three months to March this year. This information was held up as evidence of trouble ahead and, let’s face it, a 30 per cent increase does sound like trouble. Many potential homebuyers would have interpreted that to mean distressed sales and distressed prices on the horizon.

However, it was not pointed out that the Fitch data referred only to the ‘low doc loan’ portion of Australia’s mortgages, only a tiny slice of the total mortgage market in this country, and that the actual arrears rate was 0.42 per cent, up from 0.29 per cent.

How is the average homeowner, investor or first home buyer supposed to work that out?

Only one third of Australians have a mortgage.

If there were a 30 per cent increase in arrears across all mortgages, nearly 2.4 million Australian households would be behind on their repayments. We wouldn’t need Fitch ratings to tell us about that; everybody would know somebody in arrears. Although that’s obviously not the case, it’s how it sounds.

So, while the analysts were looking for a property market collapse, the share market collapsed and the US has its credit rating downgraded instead. Where were those predictions? Where were the warnings about shares being so overvalued? In one week, $100 billion in value was lost from the Australian share market.

Perhaps a permissible observation is that while the Australian share market immediately followed the lead of overseas markets, the Australian property market continues not to follow overseas markets.

Looking at Australian Bureau of Statistics House Prices Indexes, while the share market has tanked, average house prices across Australian capital cities have fallen 0.1 per cent in the last quarter, which effectively means there’s been no change. Even Brisbane, taken in isolation, has fallen just 3.6 per cent in a year and everybody understands the January floods have a lot to do with that.

So, will the share market turmoil of the past two weeks and its impact on confidence make it harder to sell this spring?

According to a national survey by mortgage broker, Loan Market, 57 per cent of respondents say the proposed carbon tax affects their confidence in buying a property, chiefly due to concerns about an increased cost of living.

RP Data statistics show upper-end and prestige property prices are falling faster than more affordable market segments and many sales are taking place off the market, as agents sound out interest quietly.

Market activity will probably be slower than usual as people shelve plans to buy or sell, while they wait to see what happens.

However, high value sales are still being transacted and bullish prices paid in prime locations. On the Gold Coast, a five-bedroom waterfront recently achieved $1 million over the reserve price. But in Darwin, which recently had the strongest house price growth, prices have started to fall as 1300 houses languish on the market and investors wait for the next round of resources projects to begin.

Investor interest in residential property appears to have waned somewhat with June finance down 4.4 per cent. House building approvals also fell in June in all eastern states, most notably Victoria. Western Australia had a large increase of 11.3 per cent but this is unlikely to be sustained with private house approvals still trending down. There, buyers are cautious and need to be convinced the market has bottomed before committing.

Both the Queensland and New South Wales governments are attempting to stimulate investment and regional relocation with $7,000 grants apiece, the Queensland government printing trillions of dollars of fake money in a mail-out to promote its $140 million stimulus package to NSW and Victorian households.

This may have some effect, particularly as Generation Y is evidently prepared to shun the first homebuyers’ grant and buy an investment property instead. It seems if they can’t afford to buy the home they want, they’d prefer to be a landlord, but better landlords than the current crop the survey also suggested. Property Managers rejoice…

Without doubt, there will be buyers searching for opportunities throughout this spring, but homeowners would be well advised to work hard at presentation and to price their properties as keenly as possible. It’s that or risk stagnation in what is likely to be an unforgiving buyers’ market.

This spring, unless a home is special, really special, buyers are not likely to move on offerings they feel are above market value.

A welcome boost in Cassowary country

Wildcare Mission Beach president Rona Harvey accepting $3,000 from First National Real Estate Mission Beach principal Di Wagner

Mission Beach Wildcare has received $3,000 from the First National Foundation through First National Mission Beach to help its Cyclone Larry recovery efforts.

Wildcare President, Rona Harvey said her organisation will make good use of the money.

‘This is great for us; it is a real boost’ she said.

‘We have cleaned up most of the mess but this extra cash will help us to replace the infrastructure we need.

‘We are extremely delighted and you just can’t imagine how many animals we’ll be able to feed with this contribution!’

More than $40,000 raised by First National Foundation through a fundraising appeal is now being distributed to local communities affected by floods and cyclones.

Through the fundraising efforts of First National Real Estate agents nationally, First National Foundation has already donated more than $1.2 million to Australian Red Cross Emergency Services.

First National Mission Beach principal Di Wagner was delighted to be able to give funds to her flood affected community.

‘We all worked hard here on the ground to help after the cyclone and now it is great to be able to give some financial assistance as well,’ she said.

‘The money raised by First National Foundation came from members all over Australia and it is great to see how our network can pull together to support people on the other side of the country.

‘I think that is the real Aussie spirit, to be able to look at a situation and help.

‘We have lived and worked here for over 33 years. The community has been very good to us and our business and it is important to us to be able to give back.

‘We are here not just for the good times, but also through the hard times.’

Similar donations have been made to communities in Oxley, Ipswich, Rockhampton, Bundaberg, Chinchilla and metropolitan Brisbane.

What’s the role of a real estate agent?

The real estate agent’s role is to help you achieve your sale in the most efficient manner possible.

An agent’s local experience and advice will help you establish a realistic expectation of your property’s market value.They’ll also know the most effective way of reaching all potential purchasers. Selling any property can be a complex task but the right real estate agent will help make the process easier.

Some people attempt to sell their home privately.This can be fraught with difficulty due to the emotion attachment involved and the tactical challenges presented by some buyers. Estate agents maintain buyer databases that give them immediate access to potential purchasers and they know how to maximise your price. The additional money gained through pricing, realistically, implementing an effective marketing plan, and selling your home sooner, outweighs the cost of employing a professional agent.

  • In summary, the role of your real estate agent is to:
  • Provide a realistic market appraisal
  • Recommend the best method of sale
  • Recommend the most effective marketing plan
  • Implement the marketing plan.
  • Advise how to best present your home
  • Promote the property to as many potential buyers as possible
  • Present all offers
  • Negotiate with prospective purchasers to achieve the best offer

Why should you hire an agent?

  1. Agents help people to buy and sell real estate every day of the week so they are expert at understanding and appreciating the perspectives of both parties.
  2. Central to the success of an agent is their ability to communicate clearly and their leadership in helping both buyers and sellers to reach decisions.
  3. Agents are experienced at distinguishing between buyer negotiation tactics and reality. This can add thousands to your ultimate sale price.

Contact your local First National Real Estate office and ask for a free copy of our Home Sellers Guide for more information.

Muscle towns’ growing pains

BHPIO iron ore train arriving at Port Hedland,...

Image via Wikipedia

SOURCE: Weekend Australian, 06 August 2011

Boom times in some parts of the country are leading to a desperate shortage of houses to buy or rent.

Australia is dotted with so-called muscle towns: places built on one industry, mostly remote, with little in the attractions department. Often they are famous for what they lack – public buildings and private dwellings – which makes housing difficult and dear.

Demographer Bernard Salt, in a recent article in The Australian, said today’s muscle towns include Queensland’s Gladstone, Mackay and Townsville, South Australia’s Whyalla, and the west’s Karratha and Port Hedland, all servicing demand from resources and other industries.

So what does it cost to buy or rent in one of these places? Lots. And the more remote the location, the more it costs.

Hedland First National principal Morag Lowe says Port Hedland’s median rents are $1900 a week, up to $3000 at the prestige end. The yield is 10 per cent plus, which she expects to jump in the next few years.

“Investors are always interested.  They account for at least 65 per cent of all sales.”

Researcher RP Data confirms the prices and rents. In the Roebourne district, which includes Dampier (the port) and Karratha, median house prices are $960,000 and median rents $1500. In Port Hedland, it’s $747,500 to buy and $1775 to rent. RP Data yield figures are 8.lper cent for Karratha and 12.3 per cent for Port Hedland.

While the smaller, remote towns offer extraordinary growth, analysts warn it takes only one mine closure or change of plan to destroy values. Often the bigger centres that feed off mines or industry are a safer if less exciting bet. The problem with all these places is that there are few houses, and no capacity to build them.

“We’re constantly in catch-up from the last boom,” Lowe says.

“We have plenty of land, but we need to put in the services – water, power, sewage – before we can build houses and there’s a critical skills shortage. Tradesmen get paid more to work in the mines and, even if we got them to build these houses, where would they live while they were building them?”

On the other side of the country, Gladstone is next on RP Data’s list of median house and rent surges in the past year, jumping 6.7 per cent to $400,000 and 15.2 per cent to $380 a week to rent.

Housing is cheaper in established towns with more civil infrastructure, but demand is strong nevertheless. One local agent says: “The rental market is crazy here at the moment.” RP Data research director Tim Lawless says growth in demand for Gladstone properties “appears to be the result of what is going to happen in the future rather than what is happening right now”.

Charity begins at home

Mount Gambier

SOURCE: Border Watch, Wednesday, 03 August 2011

A sale sign will soon go up outside a new home on the western outskirts of Mount Gambier, with all proceeds to be ploughed back into the community once the building is sold.

Rotary Club of Mount Gambier West members have brought together various volunteers and sponsors over the past year to help construct the four-bedroom family home in Rosaville Estate, a new area on the western outskirts of Mount Gambier, as the club’s biggest ever fundraising project.

With a few finishing touches to still attend to, the club will hand over the property to First National Keatley’s sales representative Barry Ritter to sell for $439,000.

Mr Ritter said the house, situated on John Powell Road, would be filled with display furniture before the doors are opened to buyers on Saturday, August 20.

“It will be open to the public for four weeks on Saturdays and Sundays from August 20 and people are also welcome to contact me to view the house privately,” he said.

Mr Ritter said he was excited to sell the property for a good cause.

“It is a really good home with quality finishing and lots of extras, such as a surround-sound system with volume controls in most of the rooms,” he said.

“The price is very competitive and it should sell quickly.” According to Rotarian and project manager Ary Vanden Hurk, every cent from the proceeds of the sale will be used for community projects in the local community.

“We give our absolute guarantee that the money will only be used on projects in the local community,” he said.

The Rotary Club of Mount Gambier West started on the project in July last year and has since rounded up the generous support of a range of local businesses and sponsors to bring the initiative to fruition.
Tradesmen from plumbers to carpenters and Rotarians, along with school students from various schools, have helped build the 300 square metre home on an 800 square metre block of land. Support has come in the form of financial contributions, labour and building materials.

“We want to acknowledge and thank everyone that was involved or contributed to the project and will do so by giving them exposure during the four weeks when the house is on display to the public,” Mr Vanden Hurk said.

The house has a theatre room, designed with high-set windows to minimise reflection on a big-screen television screen to be installed by the buyer. The open-plan kitchen and dining room lead out onto an alfresco area and a shed has been erected in the backyard for the storage of garden tools and equipment.

To make the house environmentally friendly, a rainwater tank, reverse cycle air conditioning system, gas stove and two gas water heaters have been installed, and the ceilings and external and internal walls have been insulated.

The house will be advertised with photographs in The Border Watch real estate guide on Friday, August 19.

Prime Minister watches First National with interest

Julia Gillard Picture

Image via Wikipedia

Prime real estate Prime Minister Julia Gillard may be watching with interest what becomes of a campaign to sell an Altona home abutting her back fence and on a similar size block.

The property, at 4 Delmont Avenue, includes three bedrooms, two living areas, an established garden and double garage.

Like Gillard’s house in Medford Street, 4 Delmont Avenue is on a standard-sized Melbourne suburban block of 614 square metres. It is up for private sale, with price expectations of between $550,000 and $600,000.

Ms Gillard paid $140,000 for her home in 1998, the year she was elected to the House of Representatives.

Scott Murdoch, from First National Real Estate Barwon McEwan Tribe in Altona, is marketing the Delmont Avenue home.

Sharemarket crisis raises hopes for real estate

Agent David Servi, left, and vendor Matt Robinson after a successful auction of the inner-Sydney terrace house. Picture: Melanie Russell Source: The Australian

SOURCE: The Australian, Monday 8 August

LAST week’s sharemarket crisis will spark a rush of local investment in the Australian real estate sector as people seek stability in bricks and mortar, experts say.

Christopher Joye, founder and managing director of research and investment group Rismark International, said property would be the third most popular investment after cash and bank deposits.

“We know that during large equity market corrections, residential property has proved to be a relatively resilient investment class, and that was the case during 1987, during the 1981 recession, during the 2001 tech-wreck and again during the 2007-08 GFC,” Mr Joye said.

“The Australian sharemarket fell 50 per cent in 2007-08, but Australian house prices only fell by 3.8 per cent, so as a store of wealth it has certainly proved to be a safer place to be.

“There is also that visceral attraction to something as tangible as bricks and mortar, that also doesn’t seem to be buffeted by global market ructions in the same way as far less tangible shares are.”

Real Estate Institute of Australia president Pamela Bennett said it was still a buyers’ market, with good stock to choose from.

Moody’s senior economist Matt Robinson was nervous about how last week’s market tumble would affect the auction of his four-bedroom terrace house in Surry Hills, in Sydney’s inner-city, on Saturday. So he was “extremely happy” when the Bourke Street property, which he bought for $1.7 million in 2009, went under the hammer for $2.01m, making it the most expensive property to be sold at auction in Sydney over the weekend.

“It was difficult circumstances with all the market ructions that occurred in the latter part of last week, so I guess we were lucky we had a good product,” Mr Robinson said.

Across Sydney, auction clearance rates remained firm at 56.2 per cent over the weekend, up from 53 per cent on the previous week’s figures, according to Australian Property Monitors.

Melbourne‘s clearance rate also rose slightly, from 57.2 per cent last week to 58.1 per cent over the weekend.

Agent for the Bourke Street property, David Servi from First National Real Estate Spencer and Servi, said inner-city housing was a strong and reliable long-term investment.

“Property in the inner city is in a fairly safe position because people want and need housing close to the city and there is a shortage of it,” Mr Servi said.

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