What’s the role of a real estate agent?

The real estate agent’s role is to help you achieve your sale in the most efficient manner possible.

An agent’s local experience and advice will help you establish a realistic expectation of your property’s market value.They’ll also know the most effective way of reaching all potential purchasers. Selling any property can be a complex task but the right real estate agent will help make the process easier.

Some people attempt to sell their home privately.This can be fraught with difficulty due to the emotion attachment involved and the tactical challenges presented by some buyers. Estate agents maintain buyer databases that give them immediate access to potential purchasers and they know how to maximise your price. The additional money gained through pricing, realistically, implementing an effective marketing plan, and selling your home sooner, outweighs the cost of employing a professional agent.

• In summary, the role of your real estate agent is to:
• Provide a realistic market appraisal
• Recommend the best method of sale
• Recommend the most effective marketing plan
• Implement the marketing plan.
• Advise how to best present your home
• Promote the property to as many potential buyers as possible
• Present all offers
• Negotiate with prospective purchasers to achieve the best offer

Why should you hire an agent?

1. Agents help people to buy and sell real estate every day of the week so they are expert at understanding and appreciating the perspectives of both parties.
2. Central to the success of an agent is their ability to communicate clearly and their leadership in helping both buyers and sellers to reach decisions.
3. Agents are experienced at distinguishing between buyer negotiation tactics and reality. This can add thousands to your ultimate sale price.

Contact your local First National Real Estate office and ask for a free copy of our Home Sellers Guide for more information.