Agents should rate in energy scheme

Media Release – 20 October 2011

As Federal Parliament passes the Carbon Tax, legislators and policy makers should now turn their minds to making a viable and adoptable national mandatory disclosure energy rating scheme says Stewart Bunn, communications manager of First National Real Estate.

“We support mandatory disclosure of a home’s energy rating, which is where this nation, and the rest of the world, is heading,” Mr Bunn said.

“But we need to make sure the proper policy and regulations are in place, and that the appropriate people play the right roles.”

According to Mr Bunn, the crucial component to success is a national and consistent approach.

“Each state already has a ratings scheme in place, but there are no national standards and regulations,” Mr Bunn said.

“A number of studies conducted by both industry and academia have found ratings and results to be inconsistent.  This can be due to software flaws or subjective interpretation of results and can be compounded by a lack of correlation between the actual energy performance of houses and their star ratings.

Mr Bunn said the real solution to the mandatory disclosure issue lay with government and industry working together.

“Government needs to get the scheme right and put in place the appropriate financial support, resources and implementation,” Mr Bunn said.

“That means getting the regulations and policies passed, educating the general public on the benefits of energy efficiency ratings and funding ongoing research and development.

“It then falls to real estate agents to promote the ratings through the marketing of the properties they have on their books to buyers and lessors.”

The real question then, says Mr Bunn, is how assessors are selected, trained and accredited. It is important that they are independent of the real estate profession so no potential conflict of interest is perceived by consumers.

“This is the tricky part of the equation,” Mr Bunn said.

The First National Real Estate network is committed to environmentally efficient principles and prides itself on its green initiatives – it fully supports a national mandatory disclosure of energy efficient ratings scheme, as long as all players act in the interest of the environment.

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For further information contact Stewart Bunn, National Communications Manager, on 1800 032 332

Get the job done! Win one of five $5,000 hardware vouchers

Media Release – 1 October 2011

First National Real Estate has launched a competition throughout Australia where homeowners or home hunters have five chances to win $5,000 in hardware gift vouchers.

‘Australians love do it yourself projects so there’s always huge interest in our competitions where the prize helps get another home improvement finished’ said Stewart Bunn, First National’s communications manager.

‘Whether you own your own home or rent, there’s a lot of useful equipment or even home furnishings that you can buy with $5,000 worth of hardware gift vouchers’.

During the competition, First National Real Estate will also be offering a free iPhone App called Real Estate Rumble’ said Mr Bunn.

‘Real Estate Rumble is just for fun. You don’t have to play the game for a chance to win one of the five competition prizes but, like building up a real estate portfolio, the game is addictive’.

Customers can download their free game from Apple’s iTunes Store or the App Store; just search ‘Real Estate Rumble’.

To enter the competition, participants should visit www.firstnational.com.au or the website of their nearest First National office and follow the prompts to register.

‘Get the job done’ runs between 1 October 2011 and 11.59 pm AEDST on 31 October 2011.

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Issued by: First National Real Estate
For further information Stewart Bunn, National Communications Manager, 1800 032 332

Sale heralds Bunnings’ arrival in Alice

David Forrest (right) congratulates syndicate member Phil Danby on the sale

Media Release: 30 September 2011

First National Commercial Framptons of Alice Springs has negotiated a major industrial sale that will see the arrival of the Bunnings Hardware group in Alice Springs.

Settlement of the sale was effected this week, following negotiations that took over three years.  David Forrest, a director of First National Commercial Framptons said the lot was owned by a local syndicate who were delighted with the result which was in excess of $3,000,000.

The lot is located at the northern end of Alice Springs and has approximately 135 meters of highway frontage. Covering an area of 24,520 square metres, it was the only remaining lot of that size with substantial Stuart Highway frontage.

‘The sale took considerable persistence but the result was worth the effort’ said Mr Forrest.

‘This sale shows the confidence that major companies such as Bunnings have in Alice and the wider region and should be a lift for local industry. Contractors are already preparing quotes for demolition works and, after construction, the facility will employ around forty people’.

This major sale follows the sale of three Supermarkets by the First National Commercial Framptons team earlier this year, cementing First National Commercial Framptons position as a major player in the Commercial Industrial market in Alice Springs.

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For more information: National Communications Manager, Stewart Bunn on 1800 032 332

Property sales under the hammer

Media Release – 20 September 2012

In a property market which is currently slow, as a result of buyer uncertainty, auctions are proving a way of getting property to move.  Properties that go to auction are spending 40% less days on the market and First National Real Estate’s corporate auctioneer said he expects this trend to continue.

“Even though there is uncertainty about the market, the future, carbon tax and so on, there are often no real concrete reasons why properties are not selling” corporate auctioneer Mike McCaffery said.

“We are seeing this in every state across the country, where auctions are moving properties faster than other sales methods”.

“We encourage vendors to go to auction for a number of reasons,” Ray Ellis, Chief Executive of First National Real Estate said,

“For the vendor, it provides a set date when they will know the result of the sale.  For the buyer who might be thinking about a property and are considering their options, an auction actually helps them make a decision.”

“In many ways an auction is a mini version of the market,” Mr McCaffery said.

“On the day, both the vendor and buyer can see what the interest is and the price people are prepared to pay.  An auction says this is the day, this is the time, make a decision.  It makes people certain one way or the other.”

“If property owners really want to sell their property, we tell them to go to auction, we know they will get a result on the day,” Mr Ellis said. “We know the market, we know the buyers, and we can bring those buyers to the auction and get a result”.

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For further information contact National Communications Manager, Stewart Bunn on 1800 032 332

Spring into action

Media Release – 31 August 2011

As spring settles in, home owners’ thoughts start to turn to selling in the hope of capitalising on the atmosphere of optimism that comes with the new season – but they may be a little bit over-optimistic given current market conditions says First National Real Estate National Communications Manager, Stewart Bunn.

“Spring is traditionally considered the peak season for the property market, but the current market dynamics and sheer volume of homes for sale will make maximising your sale price more challenging this year,” Mr Bunn said.

“But there are things home owners can do to prepare their homes for sale and ensure they have the best chance of successfully marketing their property.”

According to Mr Bunn, the top tip to maximise the property’s value is to choose a good agent.

“An agent that can be trusted and has strong local knowledge and experience is essential when selling a property and can mean a difference of thousands of dollars to the resulting sale price,” Mr Bunn said.

“Discuss with potential agents their proposed strategies for marketing and look for ones that consider the full range of tools available including local newspapers, popular real estate websites, social media such as facebook and twitter as well as other eMarketing tools like SMS/MMS.

“And see how open they are to seeking your input for developing enticing signboards and quality brochures.”

Another key tip Mr Bunn said is to research what your property will be competing with and be realistic.

“It will be critical this spring to set a reasonable asking price because buyers are certainly out there but they are ultra price-sensitive right now.  Agents know what properties are selling for in your area and are experienced at gauging which way the market is turning. They can help you determine the ideal target range,” Mr Bunn said.

On a more practical level, Mr Bunn advises looking at the property, with objective eyes and seeing what can easily and readily be done to improve its prospects.

“A simple lick of paint, spring clean, tidy up around the place will go a long way to making a good impression,” Mr Bunn said.

“Mow the lawns, trim the hedges and dig over garden beds, just to start with.

“Look at cleaning the windows, both inside and out, and sweep driveways to help create a neat, tidy, polished appearance.”

Mr Bunn said there are some little ‘extras’ that can be done beyond the usual interior cleaning.

“Making sure there are fresh flowers inside the home and let in lots of natural light to really brighten up rooms,” Mr Bunn said.

“For those with pets, where possible remove them during inspections and create a nice ambience by playing soft, tuneful background music to create a more homely feel.

“Lastly, make sure you revamp and repair where necessary.  Pay most attention to the main living and sleeping areas like the kitchen, family, room, bathroom and bedrooms.”

In a slow market, or tough selling climate, eliciting a strong emotional response to your home from potential buyers is vital – and these tips are designed to assist vendors make that connection.

For further information contact Stewart Bunn, National Communications Manager, First National Real Estate, on 0413 624 317

What’s currently the best opportunity for investors – units or houses?

National Communications Manager, Stewart Bunn

Units are currently producing better yields than houses, right across Australia.

They’re also performing better in terms of capital growth, the only exceptions occurring in Adelaide and Darwin.

However, the one certainty is that this will not always be the case. Real estate should be considered a long-term investment and is cyclical by nature, so, while the current trend is toward inner city unit investment, there are significant house buying opportunities in the other parts of the country where strong capital gains will be seen in the future.

The value of Brisbane houses, for instance, fell five per cent in the March quarter and Perth houses fell 3.7 per cent in the same period.

Savvy investors split their investment strategy across both houses and units so that in the long term, they benefit from both changes in fashion and the market’s ups and downs.

New appointment a step forward for First National

National Property & Marketing Manager, Amanda Kohler

Media Release – 25 August 2011

Amanda Kohler has been appointed First National Real Estate’s new National Property and Marketing Manager.

“Amanda’s exceptional combination of property management and marketing skill is ideally suited to this newly created position within the network,” Mr Ray Ellis, CEO of First National Real Estate said.

“In addition, she brings a wealth of international and national experience that will be of enormous benefit to our members.”

Amanda said she was looking forward to the challenges of her new role, which enables her to make full use of her love of property management, experience in marketing and knowledge of global real estate markets.

“After having been in the industry for more than 15 years and running my own business for three of those, recruiting and temping for the real estate industry, I think this role embodies my expertise in a unique way,” Amanda said.

“I am really looking forward to making a difference to the members as well as our customers and I know I will bring to the table some diverse thoughts and strategies for the next growth phase of Australia’s largest independent network.”

Amanda has spent 11 years in property management and 4 in sales, and most recently as the Victorian State Manager for the largest utility connection company in Australia, a loyal and valued alliance partner of First National Real Estate.

She is a licensed agent and has worked for property agencies in London and Poland.  While working for one English agency as Sales and Acquisitions Manager, she started its Sales & Marketing and Property Management Departments.

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Issued by: First National Real Estate
For further information contact Stewart Bunn, National Communications Manager, First National Real Estate on 0413 624 317

Will it be harder to sell this spring?

With spring a little over a week and a half away, agents could be forgiven for wondering just what kind of market we’re heading into. Traditionally the time for a resurgence of listings and sales, homeowners have been told not to bet on the Reserve Bank cutting interest rates, amid warnings of a property price crash by Christmas.

It seems the goal posts for the predicted property market crash keep moving.

Back in 2008 during the GFC, Australian property prices were supposed to crash by up to 40 per cent, just as they did in the USA and UK. Then, when prices rose, it was predicted there would be serious falls in 2009. Some said 10 per cent, others 20 per cent, and then Professor Stephen Keen chimed in with his now famous prediction of 40 per cent. The bidding war has continued, reaching predictions of a 60 per cent fall a few weeks ago.

None of this has happened yet the warnings from international economists continue to roll in.

For a moment it recently appeared as though the Reserve Bank might cut interest rates, but high inflation remains one of its primary concerns. The major banks have responded to the current crisis of confidence by sharpening their pencils but with international borrowing costs on the rise, this trend is unlikely to continue.

Despite the predictions of many analysts being patently wrong, major newspapers continue to add to their credibility by airing their views.

Three months ago, Fitch Ratings (US) reported mortgage arrears had shown a 30 per cent increase in the three months to March this year. This information was held up as evidence of trouble ahead and, let’s face it, a 30 per cent increase does sound like trouble. Many potential homebuyers would have interpreted that to mean distressed sales and distressed prices on the horizon.

However, it was not pointed out that the Fitch data referred only to the ‘low doc loan’ portion of Australia’s mortgages, only a tiny slice of the total mortgage market in this country, and that the actual arrears rate was 0.42 per cent, up from 0.29 per cent.

How is the average homeowner, investor or first home buyer supposed to work that out?

Only one third of Australians have a mortgage.

If there were a 30 per cent increase in arrears across all mortgages, nearly 2.4 million Australian households would be behind on their repayments. We wouldn’t need Fitch ratings to tell us about that; everybody would know somebody in arrears. Although that’s obviously not the case, it’s how it sounds.

So, while the analysts were looking for a property market collapse, the share market collapsed and the US has its credit rating downgraded instead. Where were those predictions? Where were the warnings about shares being so overvalued? In one week, $100 billion in value was lost from the Australian share market.

Perhaps a permissible observation is that while the Australian share market immediately followed the lead of overseas markets, the Australian property market continues not to follow overseas markets.

Looking at Australian Bureau of Statistics House Prices Indexes, while the share market has tanked, average house prices across Australian capital cities have fallen 0.1 per cent in the last quarter, which effectively means there’s been no change. Even Brisbane, taken in isolation, has fallen just 3.6 per cent in a year and everybody understands the January floods have a lot to do with that.

So, will the share market turmoil of the past two weeks and its impact on confidence make it harder to sell this spring?

According to a national survey by mortgage broker, Loan Market, 57 per cent of respondents say the proposed carbon tax affects their confidence in buying a property, chiefly due to concerns about an increased cost of living.

RP Data statistics show upper-end and prestige property prices are falling faster than more affordable market segments and many sales are taking place off the market, as agents sound out interest quietly.

Market activity will probably be slower than usual as people shelve plans to buy or sell, while they wait to see what happens.

However, high value sales are still being transacted and bullish prices paid in prime locations. On the Gold Coast, a five-bedroom waterfront recently achieved $1 million over the reserve price. But in Darwin, which recently had the strongest house price growth, prices have started to fall as 1300 houses languish on the market and investors wait for the next round of resources projects to begin.

Investor interest in residential property appears to have waned somewhat with June finance down 4.4 per cent. House building approvals also fell in June in all eastern states, most notably Victoria. Western Australia had a large increase of 11.3 per cent but this is unlikely to be sustained with private house approvals still trending down. There, buyers are cautious and need to be convinced the market has bottomed before committing.

Both the Queensland and New South Wales governments are attempting to stimulate investment and regional relocation with $7,000 grants apiece, the Queensland government printing trillions of dollars of fake money in a mail-out to promote its $140 million stimulus package to NSW and Victorian households.

This may have some effect, particularly as Generation Y is evidently prepared to shun the first homebuyers’ grant and buy an investment property instead. It seems if they can’t afford to buy the home they want, they’d prefer to be a landlord, but better landlords than the current crop the survey also suggested. Property Managers rejoice…

Without doubt, there will be buyers searching for opportunities throughout this spring, but homeowners would be well advised to work hard at presentation and to price their properties as keenly as possible. It’s that or risk stagnation in what is likely to be an unforgiving buyers’ market.

This spring, unless a home is special, really special, buyers are not likely to move on offerings they feel are above market value.

Pimp Your Property Home Painting Giveaway – Victorian Residents

Media Release – 1 July 2011

First National Real Estate has launched a competition throughout Victoria where homeowners can win a re-paint of their house worth up to $10,000.

‘Australians just love home ownership and there’s a huge amount of interest in making improvements in order to maximise capital growth. But the last thing people want to do in their spare time is paint their house’ the network’s National Communications Manager, Stewart Bunn said.

One of the most important things you can do to preserve or improve the presentation of your property is keep it freshly painted. The winner of the ‘Pimp Your Property – $10,000 Home Painting Giveaway’ will have their home re-painted to the value of $10,000 – enough to complete an average sized Australian house.

‘In a sense, we all prosper by riding on the back of our property renovations so we took a tongue in cheek view in the naming of this competition’ said Mr Bunn.

‘Australia once rode on the sheep’s back but these days, for most Australians, we build wealth and improve our lifestyles by renovating our properties.

‘I’m sure that whoever wins this competition will improve the value of their home by more than the $10,000 investment First National will be making on their behalf’.

To enter the competition, participants need to visit www.pimpyourproperty.com.au and follow the prompts.

The ‘Pimp Your Property – $10,000 Home Painting Giveaway’ competition is simple to enter and runs between 1 July and 15 September 2011.

Win Free Fuel For A Year (New South Wales Residents’ Competiton)

Media Release: July 1 2011

First National Real Estate has launched a competition throughout New South Wales where homeowners can win a free year’s supply of fuel from Caltex.

‘Can anyone explain why the cost of fuel has gone through the roof yet the Australian dollar has never been stronger’ the network’s National Communications Manager, Stewart Bunn asked.

With interest rates expected to gradually rise, the cost of home ownership will increase. However, the winner of First National’s competition will certainly enjoy a considerable weight being lifted from their budget by not having to pay for fuel for a year.

‘We’re certain this will be a great boost to some lucky family’s or an individual’s budget this year’ said Mr Bunn.

To enter the competition, participants need to visit www.freefuelforayear.com.au and follow the prompts.

The ‘Free Fuel For A Year’ competition is simple to enter and runs between 1 July and 15 September 2011.

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